1977 pizza企業識別及品牌包裝翻新設計
1997 pizza Corperate Identity and Brand Packaging Redesign
1997 Pizza 起源於宜蘭，以手工窯烤披薩與誠實用料為核心神。此次設計翻新以「年輕化與識別度」爲目標，導入企業孟菲斯風格，迎用鮮明的幾何語彙與高對比色彩，打造出更具流感的品牌語言。我為品牌建立專屬IP角色，透過將張比例與多元助態，展現「Pizza Life」的趣味日常，賦予品牌親和與故事性。包裝設計則以亮黃與白爲基調，結合角色插畫與眞實食材照片，提升在貨架上的吸度與辨證度。整體設計不僅凸顯產品眞材實料的特貧，也讓品牌更貼近年輕消費者，成功塑造出具業感與活力的全新形象。
1997 Pizza, founded in Yilan, is rooted in handcrafted wood-fired pizzas and the spirit of honest ingredi-ents. The rebranding project focuses on “youthful appeal and strong recognition,” introducing a corporate Memphis-inspired style with bold geometric elements and high-contrast colors to create a modern and vibrant brand language. I developed a unique IP character with exaggerated proportions and dynamic poses, capturing the playful everyday moments of “Pizza Life” while adding friendliness and storytelling value to the brand. The packaging design combines bright yellow with black-and-white contrasts, integrating character illustrations with real food photography to enhance shelf visibility and recognition. Overall, the refreshed design highlights the brand’s authenticity and quality, while resonating with younger consumers and establishing a new image that blends professionalism with energy.
國內設計團隊: 星外設計
Domestic Exhibition Area: et Design Studio
作品名稱: 1977 pizza企業識別及品牌包裝翻新設計
Project Title: 1997 pizza Corperate Identity and Brand Packaging Redesign
作品性質: 平面類
Category: Graphic
