綠攜龜
Green Gift from Guishan
本作品以龜山優質稻米與在地文化為核心，探索地方特色與伴手禮的融合可能。設計團隊希望透過包裝，將土地的溫度、自然景觀與傳說故事具象化，讓旅客在造訪龜山時，能將這份回憶與情感帶回家。伴手禮盒採用羊毛紙材質，不僅提升觸感體驗，也呼應永續理念，強調對環境的尊重。
在設計概念上，我們結合科技與平面設計，打造吉祥物動畫形象以增強品牌親和力，並透過網站延伸品牌故事，逐步構建文創與農業結合的產業鏈雛形。實地調研顯示，當地農民以深厚情感守護土地，啟發我們以設計傳達尊重自然與永續共存的價值。此作品不僅是文創設計的展示，更是對土地、文化與人文情感的深刻詮釋。
This project centers on Guishan’s premium rice and local culture, exploring the fusion of regional identity and gift design. Through packaging, the design team seeks to embody the warmth of the land, its natural landscapes, and its stories, allowing visitors to take home both memories and emotions after their journey. The gift box uses wool paper, enhancing tactile quality while reflecting sustainable values and respect for the environment.
Conceptually, the project integrates technology with graphic design, creating a mascot animation to strengthen brand affinity, and extending the brand story through a website—laying the foundation for a cultural-creative and agricultural value chain. Field research revealed the deep emotional ties local farmers hold with their land, inspiring the team to convey respect for nature and the vision of sustainable coexistence. This work is not only a showcase of cultural-creative design but also a profound interpretation of land, culture, and human sentiment.
就讀/畢業學校及系級: 壽山高級中等學校廣告設計科
School/Department: Department of Advertisement,Taoyuan Municipal Shou Shan Senior High School
指導老師：楊朝勝
Advisor: YANG,CHAO-SHENG
學生姓名：王妡羽 、江玟誼 、林詠婷 、陳秋妍 、蔡品婕
Students: Hsin-Yu Wang、Wen-Yi Jiang、Yong-Ting Lin、Chiu-Yen Chen、Pin-Jie Cai
作品名稱：綠攜龜
Work Title: Green Gift from Guishan
作品性質：平面類
Category: Graphic
